Casarse en Las Vegas
Casarse en Las Vegas is a small startup dedicated to helping couples plan fun and memorable weddings in the vibrant city of Las Vegas. The brand focuses on creating unique experiences and offering helpful resources through its online platform and premium magazine.
Client
Casarse en Las VegasDate
2020Services
Market Research, Branding, UX Research, Web Design, Editorial Design, SEO
The Challenge
The goal was to build a distinctive and professional online presence. The project began with market research to identify opportunities in the wedding industry. The challenge was to design a website that showcased the brand’s services and personality while also creating a magazine for premium clients that reflected its fun and romantic approach.
The Solution
Brand Design
As the lead designer, I was responsible for the entire brand design, ensuring a cohesive visual identity across all elements. This included creating the logo, color palette, and overall aesthetic that represented the brand’s vibrant, romantic, and slightly vintage personality. For the website, I conducted UX research to understand the target audience’s needs and behaviors. With these insights, I customized a WordPress theme to craft a user-friendly site that seamlessly blended functionality with the brand’s identity. WordPress was selected for its simplicity, allowing the client to easily update and manage the content post-launch.
Focus On User Experience
This project is designed to be fully responsive, optimized for mobile devices, as 85% of users access it through them. Its interface is easy to use and highly intuitive.
Magazine Design
For premium clients, I designed a magazine using Adobe InDesign. I created a flexible, easily updatable layout to streamline the production of future issues. From the concept to the final product, I handled every step, including creating the layout and writing the copy. The magazine reflected the brand’s playful yet romantic identity, offering engaging content and visually appealing design tailored to its audience.
