SOWO Energy

Sowo Energy is a renewable energy company that needed a strong visual identity and a website that clearly and effectively communicated its mission. Their previous site, built on Wix, lacked professionalism and failed to convey their services and values properly.

My role was to redesign the website from scratch and develop a new brand identity that would enhance their digital presence and align with their commitment to sustainability.

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The Project

Before my intervention, Sowo Energy had no cohesive visual identity, and their website faced several issues:

Unprofessional design: The Wix website looked generic and didn’t reflect the company’s quality.
Lack of branding: They had no logo or brand guidelines.
Unclear messaging: The benefits of their energy solutions were not well explained.
Poor optimization: The site wasn’t designed for conversions or SEO performance.

My goal was to completely redesign the website and create a strong brand identity, ensuring a digital presence that was both visually appealing and strategically effective.

Before

After

My Rol

Branding & Visual Identity

Designed a modern, minimalist logo representing sustainability and innovation.
Developed a color palette and typography system to communicate trust and environmental commitment.
Created a brand guidelines document to ensure consistency across all marketing materials.

Website Redesign

Started the process with sketches, followed by low and high-fidelity wireframes in Figma to establish a clear structure, ensuring a visually cohesive and user-friendly experience.
Converted the Figma design into a WordPress site with Elementor, allowing the client to easily manage the website without technical knowledge.
Designed a fully responsive site to ensure seamless performance across mobile and tablet devices.
Optimized images and structure for faster loading times and better SEO ranking.

Results

✓ Stronger brand identity: The new branding reinforced Sowo Energy’s professional and recognizable image.
✓ Improved digital experience: The redesigned website is now intuitive, fast, and easy to navigate.
✓ Higher traffic & engagement: The optimized structure and clear content led to increased visits and user interaction.
✓ Unified corporate materials: The branding and sustainability report strengthened Sowo Energy’s position in the industry.